When Sales Strike Orchard. }Thursday, January 12, 2012
Well, the title explains it all. When sales strike Orchard, advertisements of different forms are up to alert consumers. So here're three advertisements!
The colour red is known to be one of the most eye-catching colours. The advertisement is simple and conveys the message which is the sale, effectively. Also, the logo is obvious to the consumers.
This is very eye-catching due to the repetition of the world "SALE" in white against the red background. It is also the colour theme for Uniqlo. It has a pulling power that attracts consumers to walk into the store.
This is another ad, which to me I find it not very appealing. One thing is that it seems pretty messy to me and there's no main attraction point or pulling power in this ad. The colours are also not vibrant enough to catch the attention of consumers who walk by, thus this is not a very good ad.
Overall I think that print advertisements should have a certain main focus or pulling power that's able to catch the consumers' attention, like bright colours or use huge contrasts of colours, big fonts, etc. If not, consumers will just walk by the advertisements and retailers might just lose a chance of earning more revenue!
